Privacy Policy

This Privacy Policy sets out the basis on which we will handle any personal data, including but not limited to payment data, and other data that we collect from you or other sources or that you provide to us ("Data") in order to access and use the Chef Brand Store with its various applications and platforms, the Website (collectively, the "Store"), the Services and Applications (collectively, the "Services"). We understand the importance of this data, and we are committed to protecting and respecting your privacy. Please read the following carefully to understand our practices with respect to data. By using our Services, you consent to the processing of data in accordance with this Privacy Policy.

References to the first person (or similar) in this Privacy Policy are references to the Chef Brand Store and references to "you" or "user" are references to you as an individual or legal person, as the case may be.

What data may we collect from you?

We may collect and process the following data:

• • Data you provide by filling out forms in the Store, including data provided when registering to use the Store and other shared registrations (e.g. social media logins), subscribing to our services, posting materials, or requesting other services.
  • Data you provide when you enter a promotion through our store, complete a survey or vote, or provide reviews, testimonials or feedback.
  • Data you provide to us, or that we may collect from you, when you report to us any difficulty you encounter when using our Store.
  • Record correspondence if you contact us.
  • General, aggregated, demographic, and non-personal data.
  • If you download or use our mobile app, we may be able to access details regarding your location and your mobile phone's location, including your device's unique identifier.
  • Details of the transactions you have made through our store and details of how we have processed and delivered the goods you have ordered.
  • Details about your computer, including but not limited to, your IP address, operating system, and browser type, as well as data regarding your general use of the Internet (e.g., by using technology that stores or accesses data on your device, such as cookies, conversion tracking code, web beacons, etc. (collectively, "cookies").
  • Your email address provided to us by third parties who have confirmed to us that they have obtained your consent to share your email address.
  • Any other data we consider necessary to enhance your experience using the Store.

How will we use your data?

We may use the data in the following cases:

• • To provide you with information, products or services that you request from us or that we believe you may be interested in, and where you have consented to be contacted for such purposes.
  • To provide you with services based on where you are located, such as advertising, search results, and other content that is tailored to you.
  • To perform the obligations arising from any contracts entered into between you and any third party using our Store, or between you and us.
  • To improve our services and to provide better and more personalized services.
  • To ensure that our Store Content is presented in the most effective way for you and the device you use to access our Store.
  • To notify you of changes made by our store.
  • For any other reason we deem necessary to enhance your browsing experience of the store.
  • To administer incentive programs and fulfill your requests for such incentives, and/or to allow you to participate in competitions and notify you if you win.

To whom can we disclose data?

Our customers' data is a very important part of our business. We therefore only share data as described below and with companies that follow practices that have security benefits that, at a minimum, are similar to those in the Privacy Policy:

• • Other Parties.To provide our services, we may collaborate with other of our affiliates or service providers that are not affiliated with us (e.g., logistics companies used to deliver products to you, marketing companies, payment processors for online transactions, etc.). In order to carry out your transactions, these other companies may store the data in a digital wallet so that your use of our services is more efficient.

You understand how important it is for these companies to have access to relevant data to perform their tasks. We ensure that these companies do not use the data for other purposes. We may also receive data from these companies (e.g., delivery data and updated addresses), for use (e.g., to correct our records and deliver goods for any purchases you make). By using the Store, you consent to the transfer, storage, use, and disclosure of data between our affiliates and non-affiliated service providers wherever their geographic location may be. These companies are contractually obligated to respect data privacy.

• • Marketing and promotions.We may also use the data to provide you with information about goods and services that you may be interested in, as well as to enhance your experience of browsing and using the Store, service messages, new features, enhancements, special offers and events of interest. We can communicate with you through various channels, including but not limited to emails, web notifications, posts, phone, app messages, and news article transfer cards.

We may allow a third party to use the data, for example, we may provide data to advertisers to help them reach their target audiences to enable us to comply with our obligations to advertisers (i.e., by showing their ads to the target audience).

In addition, to participate in some of our competitions and promotions, you may be asked to provide additional data. For example, if you win a competition, you may be asked to provide additional personal data to confirm your eligibility and present the prize to you. The collection of this data is carried out by us or by co-sponsors or vendors of promotions. Please note that you should review the privacy policies of this third party to learn how they use any data they collect.

• • Business Transfers: In the event of the acquisition of our company or virtually all of our assets, the customer's data will be one of the assets transferred to the new owner.
  • Protecting our Store and Other Sites: We disclose the customer's account and other personal data when we believe that such disclosure is appropriate to comply with laws and investigations conducted to enforce the laws and to protect the rights, property, or safety of our users or others. This involves sharing data with other companies and organizations for a variety of reasons, including protecting against fraud and reducing credit risk.

Please note that our Store may from time to time contain links to and from websites of our corporate networks, advertisers and affiliates, and if you link to one of these links, please be aware that these sites have their own privacy policies, and we will not accept any responsibility or claim for these policies. Please check the policies of those sites before providing any personal data or other information to them.

How do we store your data?

The data we collect from you may be transferred or stored in a location outside of Saudi Arabia. They can also be handled by a team working outside of Saudi Arabia. However, this team works for us or one of our suppliers. This team is involvedin fulfilling your request, processing payment details, and providing support services, among other tasks.

We will store data for as long as is necessary in accordance with this Privacy Policy or if required to comply with any law. Data may be transferred, stored, processed, and used by our affiliates or non-affiliated service providers in one or more countries outside of the country to which it belongs. It is also possible to transfer and store your payment data by our affiliates for payment processing and technical support services.

What protection standards do we apply?

We take the necessary technical, commercial, technical, and administrative steps to ensure that data is handled securely and in line with this Privacy Policy, in order to protect data from unauthorized access, alteration, disclosure or destruction. For example, we may use encrypted electronic technology to protect data as it is sent to our store, as well as an external cyber firewall and cyber firewall technology on our store's host computer so that we can fend off malicious attacks on the network. Only employees, service providers and agents who need to know the data will be allowed access to it in order to carry out their work.

It is important for you to ensure that your password and the device you use to access our store are protected to avoid any unauthorized access from third parties. It is your sole responsibility to keep your password strictly confidential, for example, make sure you sign out after you have finished using a shared device.

Unfortunately, sending data over the Internet is not completely secure. Although we will do our best to protect the data, we do not guarantee the protection of the data sent to our store, and you are solely responsible for the risks of sending any data.

How can you access and edit data?

You can access a wide range of data about your account and store transactions for the purpose of viewing and, in some cases, updating data.

Examples of data that you can easily access on the store:

• • Updated data regarding your most recent orders.
  • Personally identifiable data (including name, email, password, correspondence, and personal advertising preferences).
  • Payment settings (including credit card information).
  • Email notification settings.

You may opt out of receiving our future marketing communications at any time by adjusting your customer correspondence preferences, through the unsubscribe link found in the email communications.

In addition, our system will place cookies when you log in to the store and this is to ensure a pleasant and seamless user experience across the store. You can deactivate cookies by changing your browser settings. If you deactivate cookies, it will affect how our store works and you may not be able to access or use some or all of the functions in the store. For example, performance cookies collect information about how you use the Store – that is, the pages you visit most of the time – allowing us to provide you with targeted and relevant choices that enhance your browsing and use of the Store.

We may retain a copy of the data for the purposes of complying with laws, in particular when you update the information where we retain a copy of the data prior to retention in our records.

What if we change our Privacy Policy?

Our business is constantly changing, so our Privacy Policy may be affected and need to be changed in parallel. We will post the current version of this Privacy Policy on the Store and will remain in effect from the time it is posted on the Store or based on such date as we determine as the effective date.

We may periodically email reminders for any notice of our policies and conditions, but you should check back frequently to our store for the latest changes.

You should check the Privacy Policy regularly. Your continued use of the Store following any changes constitutes your acceptance of this Privacy Policy as amended.

How can you contact us?

If you have any queries regarding your data on the Store, please contact us at [email protected] and let us know the exact description of your queries, and we will respond to and process them.